Claudine and Monika Iuel of Cruise Cape Town discussed growth in cruise tourism in South Africa as organizations work together, and their first year at Seatrade Cruise Global.
Dominic Mehling of Tourism Australia sat down with Claudine to talk about the wide variety of things to "geek out" about at Seatrade, and some of the amazing places to visit in Australia.
Catch this enthusiastic sit-down with Steve Weller of Jobs on a Ship and find out why he thinks Seatrade is "the biggest, the best, the baddest"!
A great chat with Flora Gassier about the friendly atmosphere at Seatrade and up-and-coming niche ports in New Brunswick, on Canada's Atlantic coast.
Don't Miss This: Claudine & Yucatan at #STCGlobal 2023
Claudine sat down with Raul Paz of the Yucatan Tourism Board on the floor at Seatrade Cruise Global to chat about working together with other tourism boards, the benefits of coming to a global conference to network, learn, and build relationships in person, and the unique opportunities to see all aspects of the industry in one place - and get a glimpse into what makes Yucatan special. Check it out!
During this panel discussion on Wednesday, moderated by Claudine of Lemoneight, we got epic insights into the ways social media is shaping the cruise industry and valuable, practical wisdom from experts on how they navigate the challenges and trends they see up ahead.
Caitlin Angeloff from Holland America began by speaking about their connections with destinations like Alaska and some VIP information on a brand new campaign coming soon. She shared the importance of storytelling to connect with the audience and how to reach out to cruisers by focusing on other areas of interest they can explore on board – for example, targeting pickleball enthusiasts to share that there are pickleball courts on the ship!
Nathalie Fernandez of Royal Caribbean International shared her perspective as someone who has grown up in a world immersed in social media her entire life. She discussed the impact seen by partnering with influencers from outside the cruise world, such as a food influencer with a moderate but very loyal following.
Scott Eddy, the host of VideoGlobetrotter, discussed the importance of building connections on social media. He highlighted the impact of remembering that it’s another human being on the other side of the screen and engaging and replying to them with that in mind. He also spoke about being visible on all platforms and the importance of having different content aimed at the audience that uses each platform. Demonstrating the impact of storytelling, Scott also told us about his seven voyages with Azamara and how understanding the brand through and through helped him share it authentically.
Rounding out the panel, Herve Bellaiche of Ponant also addressed the importance of connecting to your audience – specifically, the smaller high-end and luxury markets they serve. He spoke about the different audiences we reach on different social media platforms and how to connect with each. He also shared a story about managing responses to media reports around crisis situations, and how to manage a company image on social channels when situations arise.
We are the proud Social Engagement Partner for this EPIC event! Be seen and connect with industry leaders from across the globe.
With over 10,000 participants, and representatives from 85+ countries and 80+ cruise lines, you cannot miss this!
Stay tuned here and on our socials, and
SEE YOU AT SEATRADE!
Planning your future in the cruise industry? Check out Seatrade's epic upcoming webinar: A Future in Cruise.
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Join Claudine on Instagram to learn the reason to attend #STCGlobal 2023!